In this episode of Inside my Head 🗣️, Rob Fascia, the President of Vandelay Strategies and a die-hard Chicago Black Hawks fan, speaks candidly with Mike Kamins about the importance of comprehending the targeted end users in the retail sector and the influence of culture in negotiations. Rob imparts four crucial principles as career guidance: be inventive, avoid making repeated mistakes, maintain humility towards others, and prioritise the values of the consumer. Lastly, he reveals how he employs the strategy of being silent and neutralising emotions during negotiations.